Evaluation Activity 5 - How I attracted and adressed my audience

The visual style of the company logo itself has the ability to influence target markets into the acts of purchasing and viewing films. Utilising this to my advantage the production company logo I used makes a statement to the target audience, telling them exactly what our films are about with it's edgy design and mixture of light and darkness, this appeals to the younger generation as it looks as though it is a high quality piece of work. We have managed to adress them by providing a mix of fresh and innovative content that both uses and challenges stereotypes about themselves. We also added a high magnitude sound that exuded menace to fuel the audiences expectations of the film.

This opening section of film is relentless in it's pacing, various camera angles and filters are used to disorientate and excite the audience with the promise of an interesting and packed film. The shot pictured to the left incorporates  a heavy red filter as this darkens the shot and is a colour synonymous with the genre as it is a sign of danger. It also rotates quickly while zooming in during a flash, this creates a dynamic visual that adresses the needs of the younger target audience, giving them the excitement they crave. The font is also done in a weird style so as to associate with the genre.

This shot introduces more elements of the horror genre as a much darker filter was used to restrict the view of the audience and the footage is distorted to create unsettlement in the target audience as these are staples of the genre they enjoy. Through this we make the act of writing a card a very menacing prospect, even more so as it is a task everyone of the audience can relate to.

This shot places focus on the light within the darkness as the three candles in the background are made to stand out as the shots become progressively darker, the audience in this way begins to wonder just how much is gonna happen in the near future of the film, as they do this we have been able to sucessfully create an initial hook for the target audience.

Just as an overwhelming sense of darkness is created, it is then taken away as the shot lightens significantly, by doing this we create mass disorientation as the audience is given little time to get familiar with the onscreen environment, further building the intrigue in them. The addition of the puzzled effect leads the audience to themselves feel puzzled as they try to find meaning in it, leading them deeper into the film. 

As the camera zooms in the shot also becomes less steady lending it the appearance of being footage taken directly by an onscreen character, something that has been popular in films like "The Blair Witch Project", this similarity lends the film to be firmly stapled in the horror category by the audience and will create positive association in the mind of them with the highly successful film.

The following shot uses a particulary violent image to gain the attention of the target audience, as statistics show the majority of this market enjoy films with violence in them as this excites them, this is mainly why action and horror/thriller films are widely loved by this part of the public.
By returning the audience to another dark environment we manage to further disorientate and fuel they're interest in the film.

The following shot uses a symbolic style of violence that is inspired by a similar shot used in "Seven" wherein the supposed killer blacks out the faces of a pair of people on their wedding, suggesting their deaths. This heightens expectations of the audience as they have already seen alot of backstory in the opening scene, suggesting to them that the main part of the film will involve what they like most, action and violence.

When the killer is revealed it is only a small portion of him, his face in particular, this is done to show his similarity with other popular horror villains, meeting the target audiences requirements for a character in the genre. This is done through the white bandages he wears which, when combined with the fire he blows out, suggests facial burns and disfigurement. When combined with his sporadic actions the audience will be curious to learn more, about him, and what he plans to do.



 



As the target audience is young but mainly male, an attractive female was cast as the reporter to meet the demands of the audience.

Similarly, for the smaller percentage of females in the target group, an attractive male was cast to play the leading role, and we adressed the males by

making him stereotypical in terms of behaviour

and fashion so as to be someone they could relate to.