Is a Big budget studio that is also one of the 6 biggest in America. The studio develops a wide range of film styles and has been responsible for the creation of works such as: "Avatar", "Star Wars", "Die Hard" and "Home Alone" among other franchises. The logo of the studio stands out from it's surroundings, being substantially taller than everything around it connoting the studio should be recognised for it's work in the film industry as well as being a literal showing of the companies deserved self belief that it is indeed the largest and most recognisable studio in existence. The fact the name of the studio is written in gold shows that the company views itself as the best at what it does relating to the popular phrase "gold standard" which is used as a measure that everything else in the same industry is striving to achieve. The companies self belief in it's own prowess is reinforced further with the addition of the sky lights surrounding the logo, this is done to gain association with the term "having your name up in lights" which refers to the individual or collective attaining great fame through their work.
Film4 Productions
The logo has a very simplistic style to it with the basic font and single tone, unblended background which relates to the nature of the studio. They are low budget and as such do not have access to the effects and actors of larger budget studios. The contrast between the red background and the bold, white, all capital text place emphasis on the fact that the studio in fact specialises in producing films. This strengthens the idea that they are low budget as they are unable to spread there resources to other productions such as Documentaries or T.V Drama Series. Their list of films includes: "How to Lose Friends & Alienate People", "Trainspotting", "Shaun of the Dead", "The Eagle" and "The Inbetweeners Movie". As a trait of the company the actors they cast (at the time of filming) are not quite the A-List celebrities other studios are able to acquire, however many of these young (usually British) actors make a name for themselves using Film4 as a springboard for their careers. Such actors and actresses include: Ewan Mcgregor, Simon Pegg and Samantha Morton. It should be noted that in more recent productions their rising stock has attracted such talent as Daniel Craig to their studios. As Film4 is a sister company to Channel4 and E4 the studio is able to utilise these channels for free advertising space, making use of the substantial audience these two channels create combined.
DreamWorks Animations
DreamWorks is considered to be the largest of all the studios that specialise in animated movies. Due to their specialisation in the area they are able to employ more time and resources to their productions allowing for a more polished finish to their pieces. To date the company has put together 23 feature length films including the most successful animated film franchise in "Shrek" with which the 2nd instalment is the third-highest grossing movie of all time, a testament to the studios production values and script writing. The aforementioned franchise has also spawned a spin off movie detailing the adventures of one of it's characters, "Puss In Boots" further extending the influence of the studio. The logo of the company shows a man sat atop a crescent moon, specifically the waxing moon, which signifies birth and change, which in this case relates to the vision of the company that wanted to breathe life into the film industry and create a time of prominence for animated movies. The man sits alone above the clouds, this is a reference to the companies ambition and unquestionable standing as the leaders in the animated world, reaching a higher peak than anyone has or will in the foreseeable future. The idea of the fishing rod creates the surreal impression that the company can literally reach into our heads and create the films we all dream about. Due to their standing in the film world the company are able to cast the big name stars to voice their animated characters with contributors including: Eddie Murphy, Cameron Diaz, Jack Black, Angelina Jolie, Robert De Niro and Renee Zellweger. While our film will not be animated like the features produced by Dreamworks, we can still incorporate the core values of film making they exhibit to such a high standard into our film as best we can with our lack of budget.
More important than anything else; supreme, that is the essence of being paramount, a ruling entity that stands above all others, and in choosing this word to define their brand the studio is declaring a clear statement of intent to it's competitors and viewers alike. The iconic image of the company name sitting above the mountain is akin the phrase "being at the top of the mountain" which represents the highest level of success one can possibly achieve.The hoop of stars surrounding the mountains peak and the studio name is a physical manifestation of two things, the stars they can recruit to act and direct there films and the high star ratings there movies receive from critics around the world. The sun rising in the background signifies that the films the company produces create enjoyment from there viewers, this view comes from the symbol of the sun itself which is a conception of happiness, while when something rises we accustom it to being created e.g. a phoenix rising from the ashes being created anew. This self belief is not misdirected however as the studio will be in the Midst of celebrating it's 100th year of business in 2012 and consistently manages to be one of the top grossing box office companies. Some of the films it has been responsible for distributing to the mass market but not own the rights to currently include the original "Willy Wonka & the Chocolate Factory", "A Doll's House" and the critically acclaimed "Psycho". It's more recent ventures have seen the company produce film franchises such as "Paranormal Activity" and "Friday the 13th", as well as "Transformers" and "Indiana Jones" on behalf of Hasbro and Lucasfilm respectively. 
The iconic logo of the studio incorporates many elements that serve to embellish the companies values and ideology. The Lion in the centre of the logo is symbolic of the company's status as being one of the best at what it does, this comes from the belief that the Lion is the "king of the jungle", this is further emphasised by the placement of the Lion it is in a central position, an homage to the idea of "taking centre stage", that it is so important all attention should be directed it's way. The golden film surrounding the Lion shows that the productions the company makes are of such high quality that they gain high value and esteem among the industry. The classical drama mask present underneath the Lion is a manifestation of the studio's core values, they embody high quality acting and traditional productions, as opposed to high amounts of post production editing. The circle that encompasses the Lion is a representation of the company's ambition, a circle is never ending, and as it encompasses the Lion, the symbol of being on top, they plan to stay on top of the Film industry forever. The studio has a high budget and long history, creating such icons as "Tom & Jerry" and "Snoopy" as well as being the first studio to produce films in Technicolour and creating classics such as "An American in Paris" and "West Side Story". They have also traditionally been the main competitor of Warner Bros.Universal
Universal Studios is the oldest American movie studio in continuous production, along with Paramount it is celebrating it's 100th birthday in 2012. As the logo is the earth, it is made clear that the company intends to be a competitor in filmaking worldwide, it achieves this by having four separate movie studios in Orlando, Hollywood, Singapore and Japan, enabling them to stretch their reach across the globe. The Font is large and eye catching, eclipsing the earth in the background, by doing this the suggestion of Universal's global appeal is emphasised. The word Universal itself lends itself to the studio's goal as something that is Universal is adaptable to be used by anyone, in this sense Universal is shown to produce films that appeal to everyone regardless of ethnicity or background. Among the Studio's successful film franchises are "Jaws", "American Pie" and "Child's Play" helping establish the Studio as a multi-genre film producer, tieing in with it's image of being appealing to all as it chooses not to limit it's target market to a niche group.
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