Borderline does a good job of representing these core principles as the name implies that the films produced will contain themes and ideas that challenge the standards set by society, literally stepping onto the borderline of the acceptable. The literal meaning of the term is as follows: "Barely acceptable in quality or as belonging to a category; on the borderline" and this is where this implied idea originates. It also distinctly classes itself in the psychological thriller scene through association with the mental illness BPD (Borderline Personality Disorder), the image of the physical line is used to tie in with this association and strengthen it.
The logo itself combines the use of Black and White on each side of the line, with each side having the opposing sides colour used for the writing, this is used to show the way light and darkness is perceived, that in all good there is a hint of evil and vice verse. Representing the fact that these views of first impressions are based on opinion and nothing is certain. As a more literal interpretation it can also represent the public divide between races (shown by the line) but also shares a minority of integration.
By mixing the light with the darkness, we also show that behind every action, no matter how pure or evil the intention, to someone else that may have a negative or positive influence. The Darkness within the light was given a larger piece of the logo as the inner evil within an otherwise good person is what creates fear in a paranoia fuelled society.
No comments:
Post a Comment